Unwrapped

Unwrapped is a campaign of charity gifts. They are in essence a donation to the organisation by way of buying a thematic card.

This project started by engaging the Fundraising and Programs teams in selecting the showcase programs. Once completed, I worked with the Creative team to develop an overarching campaign look and feel and have that approved off by the stakeholders.

The creative development included:

  • cards

  • illustrations

  • catalogue for mail out

  • retail collateral

  • website assets

  • social media assets

  • e-commerce assets

  • advertising

I engaged a content producer to source the best images and copy for the project. The entire project was then designed simultaneously by the Creative, Web and Digital teams. I priced all the elements for the campaign and created a schedule of pricing for the main budget holders. Once signed off, I engaged with on-demand printers, mail house and supplied online ads to publications.

Unwrapped is the premier charity gift campaign in Australia, running for more than 15 years.

Oxfam – Unwrapped