Unwrapped is a campaign of charity gifts. They are in essence a donation to the organisation by way of buying a thematic card.
This project started by engaging the Fundraising and Programs teams in selecting the showcase programs. Once completed, I worked with the Creative team to develop an overarching campaign look and feel and have that approved off by the stakeholders.
The creative development included:
cards
illustrations
catalogue for mail out
retail collateral
website assets
social media assets
e-commerce assets
advertising
I engaged a content producer to source the best images and copy for the project. The entire project was then designed simultaneously by the Creative, Web and Digital teams. I priced all the elements for the campaign and created a schedule of pricing for the main budget holders. Once signed off, I engaged with on-demand printers, mail house and supplied online ads to publications.
Unwrapped is the premier charity gift campaign in Australia, running for more than 15 years.