Not Alone is Beyond Blue’s podcast. I led the team in the development of its past two seasons. We aimed to destigmatise mental health conditions and to share experiences of living with one. We conducted a series of interviews with our subjects. My next step was to help the team with storytelling in a cohesive way – from world building to low points and seeking help.
Once audio recording was completed, each episode was edited several times and reviewed against story beats. We wrote and recorded narration before seeking feedback from our Clinical team and the subjects themselves. Once finalised, each episode was translated to Auslan and transcripts created.
Prior to release, we’d develop marketing assets for each episode. By working closely with the Social Media and Marketing Automation teams, we were able to amplify the podcast. The podcast has more than 20,000 subscribers with very high listenership.